Weboptimiser University
The technology behind search engine marketing has become increasingly complex in recent years - there are over fifteen free business tools supplied by Google to optimise advertising campaigns on line for example. In addition there are multiple business models that are employed.
Then there are websites themselves, here we need to consider not only the design in terms of brand fulfillment but also usability and accessibility - now a legal requirement
So when we start considering search engine marketing from these perspectives we can see that your average digital marketing expert would need a doctorate in Search Engine Strategies, Business Modelling, Accounting and Law.
Digital marketing is a global activity, so you need to have language skills as well.
This is before we consider other technologies such as online Video, Social Media, Email, News propogation, multivariate testing and so much more! - See our site on Advanced Search engine marketing.
Weboptimiser are interested in extending a hand out to Universities and dedicated skills training agencies to help develop the market. We just love to talk about digital marketing - our favourite subject!
Our intentions turned into actions during the course of 2008 when we were glad to participate in a number of events throughout the year. One of which lasted a whole week at the renowned CASS Business School at City University London where we engaged in World Enterprise Week.
Please get in contact with us if there are any other initiatives that you might think worthwhile.